International Journal of Gender & Women's Studies

Western Beauty Pressures and Their Impact on Young University Women
Ashley Mckay, Shannon Moore, Wendee Kubik

Abstract
This research examines the impact of Western beauty pressures on a select group of young Canadian women. I gathered data using qualitative semi-structured interviews and analysed the data using an intersectional analysis of oppression in order to learn how women‟s race, class and culture backgrounds shape their experiences with Western beauty pressures. The interviews were analysed using the voice-centred relational method of data analysis. The thirteen women interviewed discussed their perceptions of Western beauty pressures, how these pressures shape their engagement or lack thereof in beauty practices, and strategies they employ for resistance. The results are organized under six main themes: (a) gender roles and beauty (b) education, careers and beauty practices (c) influence of family, friends, relationships and peers (d) cosmetics (e) weight, and (f) resistance.

Full Text: PDF      DOI: 10.15640/ijgws.v6n2a1